Will You Shop for a Cause?

Data from recent research from Cone Communications show that 94% of consumers will switch brands to support a social cause.

The research also showed:

• Most consumers (91 percent) would buy a product associated with a cause, if given the opportunity; 62 percent say they already have purchased a cause-related product in the past year.
• Eight out of ten respondents (81 percent) would donate to a charity supported by a company they trust, if given the opportunity; 70 percent say they have already made a donation in the past year. 

How about you? Does the connection of a product to a social cause impact your purchasing decision?